For a time during college, I worked at a place called The Fresh Lime. During my time there, I noticed their original logo was their only logo. I knew stickers were popular at my college and I thought it might be better for The Fresh Lime to have different logo variations to use or for other sticker designs. The hope was to pull in more customers of the college age group.
Process:
The process was simple. I went into a program called Adobe Illustrator and started getting my ideas out. I knew I wanted to design three stickers and I knew exactly what I wanted to make them. At this store, they sold smoothies, juice, coffee, and smoothie bowls. I knew their smoothie bowls and coffee were popular so I recreated their look and for my last sticker I chose to design it to look like the front of the store so the customer can always be reminded of it.